Why Cold Emails Work: Unlocking Their Potential

Let’s be honest. Most of us have the attention span of a goldfish on TikTok.

Our inboxes are chaos. We’re dodging newsletters, memes, and that one email from 2017 we’re still too scared to open. So, why on earth do cold emails-those random messages from strangers-actually work?

Forget cold calling. Who answers their phone anyway? Cold emails are the digital equivalent of sliding into someone’s DMs, but with less cringe and more strategy.

The best cold email subject lines don’t scream “I’m a robot!”, they’re short, snappy.

We all know when someone’s just swapped out our name in a template. Real cold email personalisation is about showing you’ve actually looked us up (not in a creepy way, promise).

Targeted cold email campaigns mean you’re not just spamming everyone in the UK named Alex.

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Cold email follow-up techniques are basically the polite version of double-texting. Sometimes, we really did just forget to reply.

Cold email open rates skyrocket when you’re not boring. Try emojis 🙂✋ . Or a subject line like, “This isn’t a pyramid scheme, promise.”

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We don’t have time (or dopamine) for essays. The best cold email outreach strategy? Keep it brief.

Tell us what you want, why it matters, and what’s in it for us.

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Let’s face it: we’d rather spend money on festival tickets than ads. Cold emails are cheap, effective, and way less awkward than networking events where you forget everyone’s name instantly.

Cold calling is for boomers. Cold emailing is for people who want to connect without leaving their bed. Enough said.

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Want to send cold emails that don’t make people roll their eyes? Try Tiny Dot. We’ll help you personalise, automate, and maybe even make someone’s day (or at least their inbox).

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